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Benjamin Moore 2018 Color of the Year: Caliente!

Category: Features & Offers, Products

Caliente. What do you think of when you hear that word? Maybe hot, vibrant, bright, or exquisite? There are many words to describe this pop of a color that Benjamin Moore chose for their 2018 Color of the Year.

Color Trends are presented every year as a way to bring new and unique options to the table that customers may previously have never thought would work in their homes. It is a great way of convincing customers that, YES, you CAN use this extreme color in your home without it looking out of place. Almost every year, we are wowed by how versatile the Color of the Year can be. From accent walls, to a pop of color on a door, it seems the COTY can be used nearly anyhow, anywhere.


Kelly Shiflett, one of our paint specialists in Crozet, said “We feel that Caliente is a warm, rich red, which put in the right place can really enhance a space.”

In the words of Benjamin Moore’s Director of Strategic Design Intelligence, Ellen O’Neill, “It is pleasing, passionate, and makes people feel special, like ‘red carpet treatment.’ Whether used as one note or on four walls, the spirited personality of red turns heads signaling surprise and adventure. The eye can’t help but follow its bold strokes.”

We certainly agree!

Along with the primary Color of the Year are Color Trends, which the Benjamin Moore team curates to go along with the Color of the Year, Caliente. This is a palette of several tones that work well with Caliente for 2018. These colors are softer and more neutral and make for wonderful options for complementing and contrasting shades.



We also talked to Kelly to get an idea of how Caliente is already making an appearance at Blue Ridge Builders Supply and impacting our customers.

Because Caliente is such a statement-making tone, many customers might be intimidated by it. “A lot of people are afraid of bold colors that seem hard to design around. Time will tell with feedback.”

However, she has some tips for customers who may feel hesitant, but want to try this bright, new color.

“Start by trying an accent wall or if you have a room or chair rail, you can use it in conjunction with a contrasting color, using the chair rail to divide the two,” Kelly explained. “[I suggest pairing it] with White Opulence 0C-69; it’s very pleasing to the eye.”


“It’ll be excellent on a front door or a punch of color inside as a dining room color, Kelly added. “In psychology of color, reds actually enhance hunger.”

According to the psychology of color on the brain, colors such as Caliente and other vibrant reds are additionally known to be energizing, charismatic, and intensely emotional.

At BRBS we keep our paint trends up to date constantly and always push to help our customers in any way we can to bring them what they want for their new paint projects. Kelly noted, “Reds aren’t as popular as they were 10 years ago, but everything comes back around.” We are definitely hopeful for Caliente!



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